| NetSmarter @ 2005-06-12 10:40 (Tools and Books)  There are a few eBooks on Google Adwords on the market, but I found Google AdWords 123 (by Greg Heslin) is really worth reading.
I bought this book online and finished reading it in half day. I think and key strength of Google AdWords 123 is that the author has taken a non-BS step-by-step approach in writing this book. The steps are very clear and well-organized such that everybody can easily get started by following the steps.
Beginners will benefit from this book because Grey Heslin has written a good introduction on what affiliate marketing is and how it works. If you are brand new at affiliate marketing, this book can get you started easily. On the other hand, book has also gone into great details talking about all aspecets of seting up PPC campaign such as how to choose keywords, how to write ad contents, how to monitor your campaigns etc. For people like me who have already been doing adwords, this book is full of good advices and helpful tips.
Many of us have known that staring early 2005 Google changed their Adwords policy so that it only allows one unique web page per keywords search term. Google AdWords 123 has addressed this issue and the author has presented a method to get around this problem.
I think one of the main reasons this book is valuable is because the author is from the marketing background; unlike other gurus, his approaches and steps are backed by valuable marketing theories. When you read this book, you will find a key approach he has taken that distinguish him from other Adwords marketers.
Overrall, I feel that Google AdWords 123 is a well-written ebook and I think it's the best ebook on Google Adwords that I have read so far.
Category: Tools and Books
NetSmarter @ 2005-06-03 12:13 (Tools and Books) Google recently launched a new program called Google Sitemaps. This program (free, currently still in Beta) is designed to help website owners to get their website pages get crawled by google.
If you want to take advantage of Google Sitemaps, you need to place a Sitemap-formatted file on your webserver. By doing so you enable Google's crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly. Google Sitemaps can help to get more of your web pages crawled and can also enable you to tell Google when contents on your site changes.
This sounds pretty good. However, the problem I see is that in order to get started, you have to install some scripts on your sever. Webmasters "should have knowledge of uploading files to their webserver, connecting to their webserver, and running scripts. In addition, Python version 2.2 must be installed on your webserver - check with your web hosting company if you are unsure". Bottom line: you have to be a technical guy or have a technical guy to help you in order to take advantage of Google Sitemaps. To make people's life easier, Google also says "If any of these requirements are not met, you can still submit a Sitemap to the Google Sitemaps program in simple text format.".
Here is Google Sitemaps' FAQ.
Website owners should take advantage of Google Sitemaps to get better seach engine visability.
Category: Tools and Books
NetSmarter @ 2005-03-03 08:27 (Tools and Books) 
Click Ad Equalizer is cutting-edge, state-of-the-art software that can give you the advantage you need to make your affiliate programs and keyword advertising soar to new levels. No other software has been able to replicate or provide the same menu of services and features that are offered by Click Ad Equalizer.
Whether you already sell something online, or just looking to start, you owe it to yourself to let Click Ad Equalizer find your keywords and show you how to succeed! -
With the click of a button, Click Ad Equalizer lets you know what the hottest search terms are, what products are selling with each keyword, the cost-per-click across cheaper search engines, and much, much more...
Just think of all the untapped profits you find when you begin to drill down thousands of related keywords with this data at your fingertips, picking and choosing from the most profitable products and keywords in a self-contained, PERFECT marketplace...
Here is a small taste of how Click Ad Equalizer can benifit you:
1 Build Multiple Streams of Income!
Why promote one product when you can promote hundreds? Click Ad Equalizer will show you exactly which products affiliates are selling, in order from most popular to least popular across Google for every related keyword for that product. Instead of making hundreds of dollars every day, you can easily make thousands! Click Ad Equalizer instantly lets you know what's working and what's not.
2 No Guess Work!
Click Ad Equalizer let's you know exactly what products are hot and which products are selling for each related keyword. The keywords and are displayed before you in an easy-to-read, market-share pie graph so you can quickly determine whose affiliate program to join, which affiliates to contact, and/or who your competition is.
3 Know the Competition!
Save valuable time and money by knowing exactly how many competitors are bidding on YOUR keywords in Google, Overture, Findwhat, Enhance, and Brainfox!
4 Get Cheaper Traffic!
Once Click Ad Equalizer let's you know what products to sell and which keywords to use, it will also show you where to get the cheapest traffic.
5 Conduct Multiple Searches Simultaneously!
Click Ad Equalizer allows you to conduct multiple searches at the same time. The multi-tab interface will allow you to find the most obscure keywords, generating even further revenue for your ad word campaign!
6 Top 1000 Searches And The Products Being Sold!
By using Click Ad Equalizer's Top 1000 daily searches button, you'll always be on top of what people are searching for and which products affiliates are selling on those words. It just doesn't get any easier!
7 Wordtracker Compatibility!
Click Ad Equalizer is 100 percent compatible with Wordtracker! It's easy to import your Wordtracker keyword lists into Click Ad Equalizer.
8 Export Your Search Results!
Click Ad Equalizer allows you to export your search results into either HTML or CSV formats and will use only the information that is most important to you. You decide the columns you want to export!
9 Sort Your Searches!
Click Ad Equalizer lets you sort your searches by month, day, year, results, R/S ratio, Google campaigns, Overture campaigns, amount of affiliate ads, the most popular products, FindWhat campaigns, Ah-Ha (Enhance) campaigns, Brainfox campaigns, plus Ad Count and Popular Count!
10 Affiliate Equalizer!
The Affiliate Equalizer is a simple pie graph interface that tells you the exact order in which affiliates are promoting products. This allows you to see exactly what to promote and will let you know when a new product enters the market.
11 Ride the Backs of Your Competitors!
By using Click Ad Equalizer, you'll be able to watch your competition take all the risk while you ride in on their coattails, benefiting from their research. You'll cherry-pick what's working and what's not!
12 No More Outdated eBooks!
When it comes to affiliate marketing, time is of the essence. Information that was valuable yesterday is garbage today. Click Ad Equalizer allows you to be consistently ahead of the curve. Throw away those outdated eBooks! Click Ad Equalizer is going to take you to the top of the internet marketing game!
Learn More
Category: Tools and Books
NetSmarter @ 2005-02-27 00:35 (Tools and Books)  Is it really possible to achieve a number one position in search engines using SEO Elite? "Yes!" says Brad Callen, SEO Consultant & Internet Marketer and creator of this revolutionary software. " SEO Elite is NOT another costly search engine optimization (SEO) service, outdated search engine 'how-to' program, or complex software that uses illegal or unethical tricks to gain top search engine rankings."
One of the main factors in achieving a top 10 ranking is getting links to your website. Not just any links, but quality links, relevant to your website. However, building links can be a laborious and extremely time consuming process. SEO Elite simplifies the process and allows you to find and email thousands of link partners in a matter of seconds. It saves an incredible amount of time and effort by allowing you to automatically monitor your keyword rankings for an unlimited number of websites and keywords on all major search engines which include: Google,Yahoo, MSN, Altavista and Alltheweb.
SEO Elite also checks whether your link partners are still linking back, checks where your site ranks on all major search engines, shows which pages have been picked up by the search engines and searches for super affiliates willing to promote your products, besides several other features.
Search Engine Optimization (SEO) is an expensive and time consuming process. This new software promises to achieve the same results as expensive SEO services, for a fraction of the price.
"My niche in the SEO community is to find new and effective tools to help other SEO's and webmasters gain top positions." says Aaron Wall, Professional SEO (seobook.com). "I have reviewed tons of software and have yet to find another link analysis tool with as many features as SEO Elite, let alone at it's bargain basement price. I am wondering why Brad hasn't raised the price yet."
To find out more and to download a free demo click here: SEO Elite.
Category: Tools and Books
NetSmarter @ 2005-02-25 09:39 (Tools and Books)  RSS Equalizer is a software to automatically add fresh contents to a website using RSS feeds from other websites. RSS Equalizer can be used to increase traffic to a website from search engines.
The idea is that search engine will crawl more often on sites that are updated frequently and the more contents a website has, the more likely that visitor will find this site via search engine searching. However, it'd be difficult to add fresh contents to a website manually on a regular basis and it'd be hard to create fresh contents. What you can do is to use RSS news feeds, which is freely available from many websites, as the source of new content to your website. Everyday there will be new news, and as a result your site will get new contents everyday. Of couse you don't want to do this work by hand. That's where RSS Equalizer comes into place.
Another feature about RSS Equalizer is that: unlike other Javascript-based ways to add dynamic news to a website, This sofware actually creates HTML code for the feeds. Search engines will skip javascript generated cotents but not HTML contents, so the contents generated by RSS Equalizer is search-engine friendly.
The price for RSS Equalizer is $97. It can be purchased from http://www.rssequalizer.com/
Category: Tools and Books
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