5 Effortless Ways to Promote Your Small Business Online
These days, promoting a business is something that happens predominantly online. This is great for those of you starting a new business or operating a small business. It means you can get your business heard about without spending all the money that used to be involved with opening a business.
That doesn’t necessarily mean promoting a business online is easy. It might be cheaper, but if you don’t know much about online marketing, the whole process can look pretty intimidating to begin with. Luckily for you, this guide will help you get started.
1. Take Advantage of Social Media
Social media isn’t just for commenting on what’s happening on TV and throwing insults at celebrities; it’s actually a great tool for promoting a business too. Social media can be great for getting your message out there in a casual and fun way. Just remember not to treat each tweet like a sales pitch, that method will get you nowhere.
The other great thing about social media is that it gives you instant feedback on all aspects of your business. People will not be afraid to tell you what they think of what you’re doing. This can be both good and bad. Don’t take criticism too seriously if it’s just abusive.
2. Start Blogging
By creating interesting content that people want to read, you lure people to your website who otherwise wouldn’t have visited. The blog posts shouldn’t be promotional, just be casual and talk about topics that might be of interest to your potential customers.
If people see that you’re creating something interesting, they’ll realise that you know what you’re talking about. Then they’ll be more inclined to use your products and services.
3. Build Connections
There are lots of companies operating in different sectors, all trying to get their voices heard above the crowd. If you and a fellow company are not competitors but could mutually benefit from one another, make a connection with them.
Making solid connections with fellow businesses can help you pool resources and allow both companies to find new customers. It’s worth a try!
4. Consider Outsourcing to Professionals
By outsourcing, you can harness expertise to the benefit of your company without covering the costs that would usually be involved. That means you can improve your company and save a bit of money. You don’t have to be an expert to know that makes good business sense.
5. Use Email Marketing
Email marketing gets a pretty bad reputation these days, but I think that’s pretty unfair. It’s true, a lot of companies give email marketing a bad name by bombarding potential customers with a lot of spam and junk. But most companies know how to do it properly.
Make sure you’re offering the recipient something worthwhile or telling them something new every time you send out an email, that way you won’t annoy them.