| NetSmarter @ 2006-03-26 12:41 (Internet Profit) Internet Marketing for the 21st Century -- 10 New Rules
New York, NY (PRWEB) March 24, 2006 -- Internet marketing expert Larry Chase has issued his top 10 rules for effective Internet marketing, which he labels the “Measurable Marketing Manifesto”. These 10 rules were just published in his email newsletter Web Digest For Marketers (http://www.wdfm.com), the insider enewsletter for the Internet marketing industry.
“Online marketers could be getting a much bigger bang for their buck if they paid closer attention to relevant response rates and particular patterns,” said Chase. “Those who use Internet marketing without employing Web Metrics and Analytics are essentially talking the talk but not really walking the walk,” Chase concludes. In his Manifesto, Chase issues ten new rules for the 21st century marketer. They include:
Rule 1 - Get a Dashboard
Every Internet marketer needs a good control panel. The more variables that a marketer measures, the more that a marketer can learn about her audience. Any Internet marketer worth his salt should always keep at least one eye on the field of Web Metrics and Analytics.
Rule 3 - Step Up
If you're a direct marketer, get your head out of the sand and stop dwelling on increased postal rates and decreasing response rates. Internet Marketing is primarily based on direct marketing and more direct marketers could own leadership roles if they embraced it more thoroughly.
Rule 7 - Stats Are People, Too
Each person is wired to seek out what's best for him or her. Web Metrics and Analytics is an online mirror of people operating in their own best interests. If your site stats puzzle you, try to “be” a member of your target audience. Coming at it from their perspective may help you understand what the raw numbers aren't saying.
For the remaining 7 rules of Chase’s “Measurable Marketing Manifesto”, go to: http://www.wdfm.com.
Category: Internet Profit
NetSmarter @ 2006-03-23 09:27 (News) Below is the defination of social bookmarking in Wikipedia.
Social bookmarking occurs on web based services where shared lists of user-created Internet bookmarks are displayed. Social bookmarking sites generally organize their content using tags and are an increasingly popular way to locate, classify, rank, and share Internet resources through the practice of tagging, and inferences drawn from grouping and use of such tags. Both social bookmarking and tagging originated with the launch of a web site called del.icio.us in approximately 2003.
In such a system, users store lists of Internet resources, usually out of a personal interest in these resources. Often, these lists are publicly accessible, although some social bookmarking systems allow for privacy on a bookmark by bookmark basis. They also categorize their resources by the use of informally assigned, user-defined keywords or tags (see folksonomy). Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them. Many social bookmarking services also have implemented algorithms to draw inferences from the tag keywords that are assigned to resources by examining the clustering of particular keywords, and the relation of keywords to one another.
Such a system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software which algorithmically attempts to determine the meaning of a resource. Additionally, as people bookmark resources that they find useful, resources that are of more use are bookmarked by more users. Thus, such a system will "rank" a resource based on its perceived utility. This is a more useful metric for end users than other systems which rank resources based on the number of external links pointing to it.
For example, imagine two resources: the first has many hyperlinks pointing to it, but is of limited use; the second has relatively few hyperlinks to it, but is of much more use to end users. Traditional search engines such as Google would tend to rank the first resource higher, while a social bookmarking system, whose rank is based on user evaluation of a resource's usefulness, would rank the second higher.
Since the classification and ranking of resources is a continuously evolving process, many social bookmarking services allow users to subscribe to syndication feeds (see RSS) based on tags, or collection of tag terms. This allows subscribers to become aware of new resources for a given topic, as they are noted, tagged, and classified by other users.
There are drawbacks to such tag-based systems as well: no standard set of keywords, no standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, highly unorthodox and "personalized" tag schemas from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g. a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).
The separate (but related) tagging and social bookmarking services are, however, evolving rapidly, and these shortcomings will likely either be addressed in the near future or shown not to be relevant to these services.
Category: News
NetSmarter @ 2006-03-22 16:11 (News) "The finance section Google Inc. unveiled Tuesday continues a philosophical shift that's turning its once-pure Internet search engine into an all-purpose Web site that seems increasingly interested in getting people to stick around instead of sending them elsewhere.".
Category: News
NetSmarter @ 2005-11-15 18:01 (News) Today I received an email from Yahoo! Publisher Network:
"Dear Publisher,
We're pleased to announce another method for you to maximize your revenue and bring value to your content properties: Advertising in RSS feeds is now available through the Yahoo! Publisher Network.
This new product feature allows you to place Yahoo! Search Marketing ads within your RSS feeds. The ads that appear may be relevant to a specific article or post, or to your content in general.
For more information on Ads in RSS or to activate ads in your feeds, please visit https://publisher.yahoo.com/portal/AboutRSS.php
(requires account log-in)"
It seems like YPN has started allowing ads in RSS feed. Will try it out.
Category: News
NetSmarter @ 2005-11-14 16:17 (Tools and Books) "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.."
... and it's free :)
Category: Tools and Books
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