Keep Your Customers Returning To Your Website With These Fantastic Ideas

What’s better than having lots of people visiting your website? How about having the same people come back and visit again?

But how can you convince visitors to your site to come back again? What is it that makes people return to a site again and again? As a business owner, you should aim to create a website that is like chocolate - addictive. What you want to do is create a website that is so rich in features and content, that visitors can’t resist coming back for more.

To achieve this, the key is planting ‘hooks’ on your site that generate interest. In case you are wondering about how much these ‘hooks’ will cost you, there is no need to worry, they don’t have to be expensive.

While you won’t need high funds, what you will need is time and creativity. If you want to keep your visitors coming back, making the time to create your ‘hooks’ is a must.

To help you with this, we have come up with some fantastic ideas, below:

Fresh content

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If visitors to your website know that you always have new things to read and look at, they will be happy to come back and visit your site again. Fresh content can be anything, from new blog posts and articles to new photos or new products or services.

When you add new products or services to your website, don’t forget to pop a ‘new’ badge on them. By doing this, your customers can see that you are updating your site all the time with fresh content.


Many internet users are extremely wary of using new sites, as they are concerned about online scams. To reassure your website visitors that your site is not a scam, it’s a good idea to add some customer testimonials to the site.

If you are unsure how to add testimonials to your website, get in touch with the web design company who created it, and ask them for help. It’s important that your testimonials are clearly displayed, so if you are stuck, it’s worth getting some help.


When you regularly offer discounts, your returning customers will start to expect them and will keep an eye out. The more regular deals and discounts you offer, the more customers you will gain.

As well as having different discounts in place throughout the year, it's also a good idea to do a discount for annual holidays. Christmas, Easter and bank holidays are all ideal times for special deals and discounts.

Everyone loves a bargain, so adding regular deals to your site is an ideal way to keep your customers coming back for more. Plus, if the deals and discounts are good, your visitors might recommend your website to their friends.

Keeping your website’s visitors coming back can be a challenge, especially if you don’t know what you are doing. But by giving these simple ideas a try, you can ensure that your website’s visitors come back again and again.